Notes

Slide Show

Outline

1	Shannon Brooks Meets with Yahoo! Vice President
2	ASI Show Las Vegas Rich Riley SVP, Online Channel Division Yahoo!
3	Agenda
4	Everybody’s Doing It
5	Broadband Drives Internet Usage
6	The Internet is Taking Share of Mind
7	U.S. Consumers are Shopping Online >130 mm shop online today in the U.S.
8	Consumers are Spending Billions Online eCommerce is projected to account for 13% of total retail sales in 2010, up from 7% in 2004.
9	B2B Choosing a Vendor
10	B2B: Following up on an Ad
11	Search Is Changing Everything
12	Deep Dive: Search Engines
13	Deeper Engagement: Search
14	Search: A Play In Three Acts
15	Most SMBs Are Not Participating
16	Agenda
17	Website Basics
18	What Visitors View
19	What To Put On Your Site
20	From Basic to Highly Effective
21	Add e-Commerce if Appropriate
22	Improve Conversion Rate
23	Improve Conversion Rate
24	Real Examples
25	Real Examples
26	Real Examples
27	Real Examples
28	Real Examples
29	Real Examples
30	Real Examples
31	Real Examples
32	Real Examples
33	Real Examples
34	Real Examples
35	Agenda
36	Driving Traffic
37	SEO Overview
38	SEO: Optimizing Content
39	SEO: Popularity
40	SEO: Content Example
41	SEM Overview
42	SEM: Keyword Selection
43	Keyword Example: XYZ Electronics
44	SEM: Geography
45	SEM: Bids & Budget
46	SEM: Ads
47	SEM: Optimization
48	Additional Tactics
49	The Bottom Line
50