Brooks-Jeffrey’s Hill Attends Seminar on New Postal Rates

Phyllis Hill, direct mail coordinator at Brooks-Jeffrey Marketing in Mountain Home, took part in a recent seminar concerning the new United States Postal Service rate structure. The new rates went into effect May 14. “The Postal Service is moving from a weight-based to a shape-based rate structure,” Mrs. Hill said, calling it a “significant change in the way mail is processed.” The seminar contained detailed explanations of the new rate structure and was entitled “Shaping a More Efficient Future.” The seminar was held at North Arkansas College, and was attended by mail pre-sorters, such as Brooks-Jeffrey Marketing, as well as nonprofit group representatives. She estimated that about 200 attended.

Phyllis Hill

Speakers included Cary Chism and Charletta Williams from the Postal Business Center in Little Rock, with John DeWitt, Harrison postmaster, answering questions from the audience.

Mrs. Hill said the new U.S. Postal Service rates encourage mailers to conform to specifications for automation processing by the USPS. “We do many mailings that qualify for automation which allows for the most discounts,” Mrs. Hill explained. “We’ve mailed as few as 500 pieces to as many as 1,000,000 pieces in a year for BJM customers.” Mrs. Hill said Brooks-Jefffrey Marketing uses U.S. Postal Service approved software. The software validates addresses to USPS format, pre sorts the mailing, and generates a delivery point bar code for the mail piece, which is required for automation discounted mailings.

Brooks-Jeffrey Marketing, at 19 Medical Plaza in Mountain Home, produces communication campaigns for businesses, manufacturers, and nonprofit groups, providing Web site construction and maintenance, advertising, art design, writing, printing, marketing, photography, and direct mail. For details, call (870) 425-8064.